The Infrastructure Dividend, How Efficient Video Frees Capacity Without New Spending

Most organizations treat infrastructure as the only lever: more storage, more bandwidth, more CDN, more backup. It works, until video growth outruns it again.

Efficient video creates an infrastructure dividend:

• you unlock capacity you already have.
• you reduce ongoing operational strain.
• you improve reliability and reach.

Why this matters to decision-makers

Decision-makers do not want another ongoing bill. They want:

• predictable operating costs.
• stability at scale.
• fewer “capacity emergencies”.

When video gets lighter, these become achievable without constant upgrades.

Where WATCH, VOD, and SDK fit

You can explain the BECT ecosystem simply:

• WATCH: efficiency at capture, reduce payload before it spreads everywhere.
• VOD: efficiency for libraries and delivery, reduce storage and distribution burden.
• SDK: efficiency inside products and pipelines, integration for platforms.

This helps affiliates match the right product lane to the buyer’s pain.

Affiliate angle, why this converts

Most affiliate offers compete on hype. This one competes on economics.

Your outreach can lead with one question:

“Is video storage, transfer, or delivery a meaningful cost line for you?”

If yes, you have a legitimate reason to introduce a feasibility call.

CTA

Promote the infrastructure dividend story, it is clear, professional, and it attracts serious buyers.