Affiliates as Connectors, Not Sales Channels

Traditional affiliate models often blur the line between promotion and sales. Affiliates are pushed to close, persuade, and optimize aggressively. This approach can erode trust and create misalignment between product value and audience expectations.

Traditional affiliate models often blur the line between promotion and sales. Affiliates are pushed to close, persuade, and optimize aggressively. This approach can erode trust and create misalignment between product value and audience expectations.

BECT deliberately avoids this structure. 

Affiliates are not responsible for selling, negotiating, or delivering BECT solutions. Their role is to make informed introductions between organizations and a technology that can genuinely help them. BECT handles qualification, deployment, and long-term support. 

This separation allows affiliates to operate with credibility and confidence. Conversations remain informational rather than transactional, and relationships remain intact. Over time, this connector-based approach builds trust on all sides, affiliate, customer, and platform deliberately avoids this structure.

Affiliates are not responsible for selling, negotiating, or delivering BECT solutions. Their role is to make informed introductions between organizations and a technology that can genuinely help them. BECT handles qualification, deployment, and long-term support.

This separation allows affiliates to operate with credibility and confidence. Conversations remain informational rather than transactional, and relationships remain intact. Over time, this connector-based approach builds trust on all sides, affiliate, customer, and platform.

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