The “Capture Tax”, Why Every Minute of Video Costs You More Than You Think

Most teams underestimate video cost because they only count one piece of it.

But every minute of captured video creates a chain reaction:

1. it gets stored.
2. it gets backed up.
3. it gets replicated.
4. it gets transferred.
5. it gets searched and reviewed.
6. it gets kept for months or years.

This is the capture tax: the ongoing cost you pay because the payload is heavy.

Why WATCH is so easy to explain

WATCH is not “another analytics tool.”

WATCH is a system-level upgrade:

• make the data smaller at the point of creation.
• reduce downstream burden everywhere.
• preserve operational stability as scale grows.

The affiliate advantage, it sells like a finance story

When you present WATCH as “capture tax removal,” decision makers lean in because it sounds like:

• budget recovery.
• capacity recovery.
• operational relief.

Who feels the capture tax the hardest

• multi-camera environments.
• 24/7 recording setups.
• regulated retention requirements.
• distributed sites and remote locations.
• organizations moving video between teams frequently.

CTA

If your audience produces video daily and keeps paying for bigger storage and bandwidth, WATCH is the rare offer that’s simple to justify, and simple to expand.