WATCH vs “Buy More Bandwidth Storage”, Why Hardware Spending Keeps Losing

Here’s a pattern you see everywhere:

Video volume grows. Systems slow down. Storage alarms go red.

So the organization buys:

• more storage.
• bigger cloud plans.
• more bandwidth.
• higher CDN tiers.
• more backup capacity.

It works, temporarily. Then video grows again.

Why that approach is structurally expensive

When you buy more infrastructure, you pay forever:

• ongoing subscription increases.
• recurring maintenance.
• growing backup complexity.
• higher retrieval times.
• more bandwidth choke points.

But the root cause remains, the video payload is simply too heavy.

What WATCH changes

WATCH is positioned around optimizing at capture so the data volume is reduced before it hits:

• your bandwidth.
• your storage.
• your network.
• your archives.
• your review systems.

That’s not a “feature,” it’s a financial strategy.

The buyer angle affiliates should use

Instead of talking about compression tech, talk about cost structure:

“If you keep scaling storage and bandwidth, you’re scaling the bill. If you reduce payload at capture, you scale efficiency.”

The 60-second pitch that gets meetings

“Are you capturing a lot of video and paying the hidden tax in storage, replication, and bandwidth? WATCH reduces the payload at capture so downstream systems run lighter.”

CTA

If your audience is buying storage upgrades every year because video keeps growing, WATCH is a clean, outcome-based introduction.